Earlier in the week someone posted the potential value of the JW website based on visits and if they used advertisements. Many stated they would never do that but I propose they could.
Besides their real estate profit making business model, they have the conventions as cash generating machines. They give directions to their members to which hotels/motels to use. Couldn't they with all the vendors they deal with incorporate ADs to their website and tell their members to use these vendors. In other words why couldn't they have ads on their site for Comfort Inn (for conventions) or Ads for Roku (to watch JW TV). Once they get the dubs to accept this they could expand.
Don't think it can never happen. I never would of thought they would stop mailing watchtowers to your home and now they embrace the internet for cost savings.
They have millions of people who for free will push the jw.org website. What other business can boast that? And not only are these people going to advertise for free but they are paying customers. It will be interesting to see what path the GB takes once they figure out the gold mine they are sitting on. Perhaps even a paid subscription to their JW TV.